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WMA shoptalk, march 16, 2018

Marinas and other Wiscconsin marine businesses gathered at the St. Croix Marina in Hudson, WI on the March 16 for a free day of networking, presentations, discussions and lunch. Topics included staffing strategies, Sophies law (carbon monoxide poisoning), marketing tools from the Wisconsin Department of Tourism, and new tools for preventing electric shock deaths. The meeting was one of two informative sessions presented by WMA each year. Watch for a schedule and details about the fall meeting!

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Don Meyer of Yamaha, Todd Larson of WITC, Matt Gruhn of MRAA and Michelle Shrider of Washburn Marina led a discussion about staffing strategies, with a lot of audience participation. Getting the word out that there are good jobs in the marine tech field, with reasonable costs for education was a key point. Some marinas invite students into their businesses or sportsmens or boat shows to learn about the jobs, or work with counselors in high schools. WITC offers a complete training program partnering with Yamaha, and report very high rates of employment among their graduates. For information about training programs at WITC, visit https://www.witc.edu/academic-programs/degree-prog....

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Leah Weyandt, conservation officer with the Minnesota DNR, explained the law and its enforcement in Minnesota, and offered pamphlets and stickers to help boaters comply. Because Wisconsin boaters travel into Minnesota waters, Wisconsin boaters and marinas need to be aware of the requirements too. For pamphlets and stickers, visit www.mndnr.gov or call 651-296-6157.


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More and more people plan their vacations online, and the Wisconsin Department of Tourism has developed excellent marketing programs and a great web site to help them find Wisconsin tourism businesses. With 9 million potential visitors, tourism-based businesses like marinas get a lot of good exposure with FREE listings on the site, said Julie Fox, regional tourism specialist with the Wisconsin Department of Tourism, in her presentation at WMA’s Shoptalk meeting. In addition, businesses in the database may be featured in Travel Wisconsin ads and marketing materials.

Check with your local Chamber, Visitor’s Bureau or Tourism association to see if they have already submitted a listing for your business. If not, it’s easy to get more information or request your listing here, or contact Deb Zickert at dzikert@travelwisconsin.com or 608-266-1513.

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Wisconsin Marine Association Mission:

Recreational boating facilities and marine businesses dedicated to the sharing of ideas, knowledge, and experience to improve, protect, and advance the interests of the marine industry of Wisconsin, while acting as stewards of our freshwater resources.

Interested in Becoming a WMA Member?

If you are interested in joining the Wisconsin Marine Association, please download and fill out the membership application form below. Mail the form with a check made out to the Wisconsin Marine Association to the following address:

WMA c/o Pikes Bay Marina
84190 Pikes Bay Rd
Bayfield WI 54814

Questions about WMA membership? Please contact Dee Johnson at 715-779-3012.

Membership Application

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